Urban Tailgate is a social site. Without users, obviously, we're not going to kick too much ass for you guys when it comes to getting you to bars en masse. So, we want you to tell your friends about us. The more people are using the site, the more valuable data we can provide you and the more others will use the site.
We'd also like to reward our users who help us get the ball rolling. We keep track of how many users you manage to get to the site and actually sign up and participate. Periodically, we'll contact the people who help us out the most and send them some gear from their favorite teams. Our way of showing how much we appreciate it!